The new paper has quoted Rs 615 per square centimeter for regular display as against Rs 1,610 of Times of India (ToI). The state is one of the most urbanised in the country, which DT may leverage along with its Tamil readership.ĭT Next has already created a price war as far as advertising concerned. When asked whether the Group has space in the market, which already got four English dailies, he said that content will be the differentiator. The key is content and that would be a major challenge for Daily Thanthi and it cannot replicate the model and journalism of Tamil and it will not work. He was with Times of India (TOI) nearly for 36 years and roped in some of the senior executives from TOI and Deccan Chronicle Group.Ī senior official from one of the rival's group said that Daily Thanthi's foray into English will be a challenge and it will be an interesting also. The newspaper roped in Times of India’s Ninan Thariyan to head its new division as CEO.
The Chennai edition will be given free initially to Daily Thanthi's Tamil Newspaper readers at free of cost.īesides, Daily Thanthi morning tamil paper, the Group also runs an evening Tamil newspaper Malai Malar and magazines including Rani Muthu, Rani, Gokulam Kadhir, an FM channel Hello FM and 24 hours news channel Daily Thanthi, which was acquired from NDTV Hindu. Sources confirmed that DT Next will be launched on November 1 in Chennai.
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